+380 67 826 62 92

Ви маєте можливість розтермінувати оплату до 4-х місяців.

Детальніше: http://lits.ua/article/news/LITS-kursy-u-rozstroch...

Курс ведеться українською мовою.

Product Management course at LITS! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to product definition and prototyping, technology, metrics, and finally to building the product with user stories, scoping, and leadership.

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their Company and Product success and Product Development Outsourcing, not an exception. More companies expect Product Management expertise and support in this area from an outsourcing partner.


But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or natural growth from other functional roles like Business Analysis, Project Management, Software Architecture and UX, That ends here - we'll get you up to date on ALL the skills you need to learn Product Management and have the best chance at getting the job you want or doing your existing responsibilities better. We'll show you what you need to know and what you have to do.


Students preferably should have a basic understanding of Software Development, Product Management and business concepts but aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager.


Додаткова інформація

Навчальний план

1
Introduction to Course
  • What is a Product Manager?
  • What is a Product?
  • Three Areas of Product Management
  • Product Manager vs. Other Roles
2
Introduction to Product Development
  • Market Product Lifecycle
  • Product Development Lifecycle
  • Frameworks
  • What is "Lean Product Development"?
  • What is "Agile"?
  • What is "Scrum" and How Does it Work?
  • What is "Kanban" and How Does it Work?
  • What is Waterfall Development?
3
Ideas and User Needs
  • Where Ideas Come From as a PM
  • Define User Persona
  • Persona Template, Segmentation Worksheet
  • Getting to the Real User Needs
  • Describe Problem in JTBD format
  • WinLoss Example, Interview Matrix Worksheet, Onsite Call Report Example
  • Separating the Signal from the Noise
  • Users vs Buyers
  • Jobs to be Done
  • How to Market Test a New Idea
  • Market Sergementation
4
Product Definition
  • Problems Reviews (Homework)
  • Customer Call Report with Product Features List, Marketecture, Positioning Document, Positioning Example
  • Product Positioning
  • Marketecture
  • Task
  • Takeaways and Recommendations
5
Competitive and Market Analysis
6
Customer Development
7
Developing Business Case
8
Designing and Running Experiments
9
Metrics for Product Managers
10
Create Effective Product Team
11
Working with People and Stakeholders
12
Product Marketing Plan
13
Product Launch
14
Develop Product Pricing Models
15
Course Summary, QA, Homework

Рекомендована базова підготовка

No pre-requisites, although familiarity with basic business concepts is helpful.

Поширені запитання (FAQ)

1
Як зареєструватись на курс?
На сторінках діючих курсів є кнопка "Стати студентом", яка дозволяє Вам залишити заявку. Як тільки заявка буде надіслана, Ви отримаєте листа на Вашу електронну скриньку з подальшими інструкціями, і наш адміністратор незабаром з Вами сконтактує в телефонному режимі.
2
А що, як я не отримав лист-підтвердження?
Якщо таке сталося, Ви, мабуть, неправильно заповнили форму. Зателефонуйте до адміністратора за номером +380 67 826 62 92, і це питання ми обов’язково вирішимо першочергово.

АНДРІЙ ПАСТУШОК

Автор курсу "Product Management"
YEVHEN FILYAK
Викладач курсу "Product Management". InSpirito. Founder Дізнатись більше
OLEG SVIRSKYI
Викладач курсу "Product Management". Matic Insurance Services. Product Manager Дізнатись більше